BEA'S BOOK NOOK "I can't imagine a man really enjoying a book and reading it only once." C. S. Lewis “If one cannot enjoy reading a book over and over again, there is no use in reading it at all.” ― Oscar Wilde

Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Wednesday, October 26, 2011

Iron Elves On the Road

Well, it's really the author Chris Evans, who is hitting the road on a book tour. The last book in his Iron Elves Trilogy, "Ashes of a Black Frost" was just released on the 18th and to promote it, he's doing book signings.Can't make it to one of his stops? Here's a video you can watch where Chris talks about the series, how he got into it and his feelings about it.


Chris will be visiting bookstores around these dates:

Nov 1                                                                      Nov 4
Flint, MI                                                                   Chattanooga, TN
Lansing, MI                                                              Atlanta, GA
BattleCreek, MI

Nov 2                                                                     Nov 5
Kalamazoo, MI                                                       Macon, GA
Ft. Wayne, IN                                                         Savannah, GA
Indianapolis, IN
Louisville, KY

Nov 3
Elizabethtown, KY
Bowling Green, KY
Nashville, TN

 He'll be tweeting while on the road, you can follow along if you like or follow his posts on facebook. Want to know more about the books or about Chris? Try these websites:

www.chrisevansauthor.com

Being Different, Being Bullied: Tara Maya's Story & The Story Behind "Initiate"

Tara recently shared this story with her readers and I thought it might be of interest. Most of us have been bullied at some point in our life or been labeled as different. I know I have. I had medical issues as a child that led to my being labeled as different and to my being bullied. Being a bookworm didn't help, neither did being shy. That particular medical issue has since been resolved but I have others now, I'm still a bookworm, and I'm still shy.

Tara is the author of The Unfinished Song series, an epic fantasy. The first book, "Initiate" is currently available for free on Amazon. She also has a collection of short stories in the anthology "Conmergence". You can find her on her website, Twitter, and facebook.

Click here if you want to see the trailer for her series: http://www.youtube.com/embed/mLYrrxHriNo 



 
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I was watching a classic teen movie with my friends one day -- this was when I was in highschool myself -- and enjoying the romantic antics. Then one little scene in the movie ruined it for me. A nameless side-character, wearing a huge, awkward backbrace, struggled to get a drink of water, but couldn't suceed even that simple task because the brace got in the way.

Apparently, this was supposed to be hilarious.

 The scene was just a sight gag and over quickly, but I sank in my seat, unable to enjoy the rest of the movie. Actually, I didn't sink, so much as sit straight up, because I too wore a huge awkward backbrace. I had been diagnosed with scoliosis my freshman year in high school. I can still remember my disbelief when my doctor told me I would have to wear a backbrace throughout my four years of highschool. I couldn't think of a worse time stand out as different...and not in a good way. Highschool was supposed to be all about meeting boys, having fun with my friends, oh, and maybe some studying. I had been ectastic when I made the Cheerleading Dance Squad. Nothing caught the boys' eyes like wearing that signature short skirt around campus every Friday!

I cried all the way home from the doctor's appointment. Now everything was ruined. My highschool years were offcially doomed to suck.

Not so, my mom insisted. There was no reason I couldn't be on the dance squad. I didn't have to wear the brace during practice or performances, and it actually didn't interfere all that much with my movements during the rest of the day. She told me, "Don't give up on your dreams just because of a few bumps in the road."

She was right that the brace didn't stop me (physically) from dancing. But I was right that people's perceptions of me changed because I had a disability. So it became a contest between whose reality would win: Mine, where I was capable of doing anything, including dancing... or theirs, where I was nothing but a freak in a brace, whose incompetence was good only for a sight gag.

Then things got worse.

The leader of the Cheerleaders took it upon herself to make my life so miserable I would quit. Before she knew I wore a backbrace, she thought I was "terrific" and she was "so happy to have me." But after she found out I had to wear a brace, she decided I was not cool enough to be on her team. She tried everything to make me give up.

My response?

No. Effing. Way.


I kept dancing. Did the pain of being rejected go away? No. It was there, and sometimes, to be honest, I felt it all come crashing back down on me again.

That's how I felt when my book kept coming back from agents and publishers, rejected. Even when they loved the book and praised my writing, they turned it down because it was too unique. Was it epic fantasy? Young adult? Paranormal romance? It had vivid and rich world-building and a vast scope of characters and battles, like epic fantasy. But the main character, Dindi, was young, and suffered a lot of problems, like being bullied, that made the story appeal to young adults. And beneath it all was a romance, for as Dindi grows into her power, she finds her enemy is the man whom she had once -- and still -- loves. So how do you place a series like that?

Once again I was told, "We have no room for you on our team."

My response?

I will find a way.

I did sell two other books (under a different pen name) to a traditional publisher, but I couldn't find a home for Dindi and Kavio, for my fantasy series.

Then ebooks came along and changed everything.

I created my own publishing house, Misque Press. I felt awkward and freakish being "self-published." That wasn't how books were "supposed" to be published. It was a huge disability in the book world. Most reviewers wouldn't accept indenpendently published ("indie") books and many readers were distainful of them. When I told my family I had published a book, they were excited... until they found out how I had published it.

So it became a contest between whose reality would win: Mine, where it didn't matter how a book was published, only how good that book was... or the naysayers, who said a book should be condemned without a trial.

I didn't expect to sell millions right out the gate, and that's a good thing. Because the first month, I only sold 12 books.

Yeah. Twelve.

But I didn't become a writer because I expected to get rich at it. Everybody in the world had promised me that would never, could never, happen. I didn't care. I write because I love it. I love my characters, I love my world, I love to share them. So... I just kept writing. And then the sales started building... and building.... and BUILDING.... Fans started writing in. Furious emails demanded to know when the next book would come out because the last one ended on a cliffhanger!

I will find a way.

If the overwhelming response to The Unfinished Song is any indication, I guess I did.

 Just like coal that gets turned into a diamond, pain can sometimes be turned into a source of strength. It all depends on what you do with it. I took the pain I remembered from highschool and turned it into a fantasy story about a girl who is told she can't dance because of who and what she is. And every time I faced another rejection, I remembered what my heroine said to herself: "Just keep dancing."

I bet there is something you've always dreamed about, something you want to do, some plan you have for yourself. And the more worthy a plan it is, the more true a dream it is, the more likely it is that you've already encountered people who have told you why it's impossible. They've told you it can't work, that it costs too much money, that it's too risky. Or maybe they've made you doubt yourself. As if this dream only works for someone else, but never for you.

Well, I just want to tell you, don't believe them.

They may tell you, "No." They may bully you. They may intimidate you. They may discourage you. They may hurt you. They may reject you.

Just. Keep. Dancing.

Tuesday, August 9, 2011

The Fine Art of Book Promotion - A Guest Post by Kari Lee Townsend


 Kari Lee Townsend lives in Central New York with her very understanding husband, her three busy boys, and her oh-so-dramatic daughter, who keep her grounded and make everything she does worthwhile…not to mention provide her with loads of material for her books. Kari is a longtime lover of reading and writing, with a masters in English education, who spends her days trying to figure out whodunit. Funny how no one at home will confess any more than the characters in her mysteries!
 
Kari writes fun and exciting stories for any age, set in small towns, with mystical elements and quirky characters. You can find out more about her on her website www.karileetownsend.com and also on the group mystery blog she cohosts, called Mysteries and Margaritas, at www.mysteriesandmargaritasblogspot.com



TEMPEST IN THE TEA LEAVES: A Fortune Teller Mystery 

In the fortune telling business there are a lot of pretenders, but Sunshine Meadows is the real deal--and her predictions can be lethally accurate… 

Sunny is a big city psychic who moves to the quaint town of Divinity, NY to open her fortune-telling business in an ancient Victorian house, inheriting the strange cat residing within. Sunny gives her first reading to the frazzled librarian and discovers the woman is going to die. When the woman flees in terror, Sunny calls the police, only she's too late. The ruggedly handsome, hard-nosed detective is a ”non-believer.” He finds the librarian dead, and Sunny becomes his number one suspect, forcing her to prove her innocence before the real killer can put an end to the psychic's future.

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Kari took some time to write about what's involved in promoting a book. There are so many books available these days, how does a book or an author stand out in the crowd? You might think an author's work is done when the manuscript goes to print, but the author's work is just beginning. Read on to see what goes into promoting that book that caught your eye.

 
          People often think that because I’m with a big publisher that I don’t have to promote my books on my own as well. My response is always, “Wrongo!” Now, granted, if you’re a big selling author, chances are your publisher is going to spend more money on you, promotion wise. However, even big name authors would be foolish not to do any promotion on their part. This business is just that…a business. Every publisher does a certain amount of promotion, depending on the size of the publisher and what they promise you in their contract. However, even if they sign you for a three-book deal, that doesn’t guarantee all three books will come out. If your first book does okay, then they might try book two. But if book two does even worse, then odds are they won’t put your book three out. So why wouldn’t you do all that you could as an author to help get the word out?

               Some basic must haves you can set up any time. First, you need a website. And make sure you put the links to all the booksellers on your site, and keep it active. Update it frequently. Some people have a newsletter. If you do, then make sure you send one out a few times a year. You should also have social network sites: a Twitter page, a Facebook Author page, etc. I also am part of a group blog because it’s easier to keep up with than a personal blog. I also think it’s wise to be on several loops and list serves and forums. You don’t want to always talk about your books, but you should always have the information in your signature line. Then every time you post something or comment on someone else’s post, people get to know your name and will remember your book.

           I like to start six months in advance. I first order bookmarks. I make sure they have my book cover on them, as well as the release date, the ISBN number, a blurb, and some quotes from other authors. There are all kinds of sites for this. I used www.printingforless.com and I ordered 4,000 of them. I also ordered signed by author stickers and bookplates for autographs. I don’t bother with postcards because my bookmarks have all the same info on them, and readers tend to collect bookmarks rather than postcards. 


Next, I ordered Pat Rouse’s Bookseller and Readers Groups Mailing list. You can reach Pat at Rousepat@aol.com This list is invaluable. She has contact information for chain and independent bookstores as well as reader groups and book clubs all over the US and abroad that specifically want bookmarks, press releases, ARC’s, etc. She covers all the genres they are looking for and how many they want of each promo item. ARC’s I would send out 2 to 3 months ahead of time to reviewers. Bookmarks I like to wait unto 2 weeks to 1 month ahead of time tops. Readers hate to get excited about a book and then realize they have to wait until several months to read it. RT also has a program where they send out 7000 bookmarks to bookstores across the US for you, but I like the more personal, hands on approach I get from using Pat’s list and sending them myself.

Then I looked up all the upcoming mystery conferences and conventions and started sending bookmarks and promo items to their goody room. I figured even if people didn’t keep them, it would once again put the image of my name and book cover in their minds. Not to mention, it earned me several pre-orders. I even held an It’s a Mystery Contest called, “Where are Kari’s Bookmarks?” when they didn’t show up at one conference. It was fun and clever and different, once again making people remember my name.

Taking out some ads can be beneficial as well.  There are many choices. Ads in various magazines and newsletters, as well as online ads and even ads in conference brochures. Also, you can often write articles for readers journals, newsletter, and magazines, too. 

             Make sure you set up a blog tour. The Internet is a powerful tool and a fabulous way to spread the word quickly to a wide range of people. Contact reviewers and bloggers a good 3 to 4 months early so you have time to get them a review copy and schedule times for when they will review your book, as well as interview you and or let you do a guest blog post. You should schedule it for the entire first month your book is out. I like to start a week early to generate initial buzz and then keep it going all month long. Giveaways are a big hit as well, and I like to do one per blog. Your publisher will often help you with providing the books for that. Other people do 5 at the end of the entire blog tour. Either way, giveaways entice readers to check out your post.


Once I got my author copies a month early, I mailed some to auctions and to conferences and luncheons, etc, to use as giveaways in baskets and door prizes. It creates buzz for when the book launches a month later. The more generous you are and the more you reach out to the people who matter, the more bang for your buck you will get. Booksellers, librarians, and readers groups love to spread the word about a book they are excited about, especially if the author is friendly and generous. Don’t underestimate the power of word of mouth, especially when their contacts are in all the right places.

Finally, once your book comes out, be sure to hit the road running. Participate in your blog tour. Drop by local bookstores and sign their stock. Order bookplates ahead of time and offer them up on your website so if someone buys your book and wants a signed copy, you can mail an autograph to them. Host a book signing. Run a contest. 

When you’re all done, it’s time to start all over again. New idea, new book, new promo plan J Good luck! I hope this post is of some help to you. And don’t feel overwhelmed. You can do as much or as little as your pocketbook and time allow. The point is…do something! You can’t just rely on your publisher to do it all for you.

To find out more about me and all my books visit my website at www.karileetownsend.com or go to my group mystery blog at www.mysteriesandmargaritasblogspot.com Follow me on Twitter at http://twitter.com/karileetownsend Like my Facebook Author page at www.facebook.com/karileetownsendAUTHOR